GlobeTrot-Copy

This is a speculative portfolio piece created for educational purposes; I am not affiliated with Vivida.

• Project: Brand Voice & Conversion Refresh Client
• The Goal: To shift product copy from feature heavy descriptions to benefit-driven storytelling, specifically targeting the “inconvenience” of outdoor changing.
• The Strategy: Use humour and shared experiences to build rapport with the reader, validating their struggle before offering the solution.

Finishing a swim and struggling to change at the beach is a struggle we have all faced. Asking a friend or family member to discreetly hold a towel as you balance on one leg and focus on not getting sand into your clean underwear… a brief panic as you worry that your neighbours have been flashed but your persevere with the change. If only there was a large enough article of clothing where this worry ceased to exist, no longer would you stress about no changing rooms at the beach or the lake.

Meet the Vivida Original Poncho Towel in Coastal Navy / Mineral Blue — a new ocean-inspired colourway of our iconic organic cotton changing poncho, made for life by the water.

Chosen by Women’s Health as ‘Best Towelling Change Robe’, this unisex poncho towel features Vivida’s classic T-shape cut, it is soft, absorbent and has luxury grade 400gsm organic cotton towelling.

The large front kangaroo pocket is perfect for stashing essentials, with a secret valuables pocket inside for storing you phone, keys, cards or cash (shush, don’t tell!).

We have prioritised comfort and safety, versatility and enjoyment. Whether you have walked out sandy from the sea, relaxed on a sun lounger by the pool, escaped a hot sauna sweaty, we have your back. Simply place the poncho on, feel your whole body protected by the soft robe and change freely without the worry of asking a family member or friend: “hey please can you hold up the towel so I can change”.

Since 2015, Vivida poncho towels have blended thoughtful function with creativity and beauty — setting the standard for premium changing ponchos made for surfers, swimmers, kitesurfers, freedivers, wild swimmers, beach lovers, travellers and anyone drawn to life by the water. Bring home your original poncho towel and embrace your connection with nature.